"Fabulous by day, glamorous by night"

Spring / Summer 2009 saw the launch of this new dynamic and contemporary brand for Signature Brands.

Sub-Couture is the perfect collection to compliment any fashionable woman's wardrobe, and is exclusively designed by the designer Nicolas Georgiou.

As the name implies, each collection is an exciting couture inspired range that has the feel of the international catwalks. 'think Sex and the City'

The look is strong and edgy yet ultra feminine. Whether you are ultra feminine or consider yourself a little more rock and roll; you'll find something amongst the cool and pretty dresses, bold prints, contemporary tailoring in sophisticated modern fabrics.

Sub-Couture is for the professional woman with an artistic flair and a fun loving life style where fashion and style are brought together in this quintessential brand allowing for both her busy work and social life.

The look is fashionable and contemporary giving that seductive, chic and sophisticated appearance.

From the exquisite feel of pure silk to the new cotton and linen mixes for summer to sequins, Jacquards and wool cashmere for winter.

Sub-Couture is designed with key item dressing in mind, 50's inspired Kimono jackets and coats are paired with fish tail pencils skirts and contemporary dresses.

Contrast panels, pleats and asymmetric cutting give the brand modern chic look. Large abstract floral prints are key to the soft silhouette of the day to evening ranges. The use of co-ordinated trim and accessories highlight the elegant contemporary  lines.

Within 6 months, Sub-Couture has gained 40 outlets across England and Ireland.